United States-based e-commerce platform Shop.com is the latest such site to adopt cryptocurrency payments.
The company, which is owned by Market America, announced its partnership with crypto payment service provider BitPay, which will allow it to accept payments in several cryptocurrencies including Bitcoin (BTC).
The new partnership enables Shop.com users to select the BitPay option during checkout to pay via their crypto wallets. Currently, users have the option to pay with Bitcoin, Bitcoin Cash (BCH), Ether (ETH), Wrapped Bitcoin (WBTC), Dogecoin (DOGE), Litecoin (LTC) as well as five USD-pegged stablecoins.
Describing the partnership as the next chapter in doing business, Shop.com president and COO Steve Ashley said that the BitPay integration is available in all the countries where Market America operates, which includes the United States, Canada, Australia, Hong Kong, Taiwan, United Kingdom, Singapore and Malaysia.
BitPay is used by companies usually dealing with fiat currencies to act as a gateway for crypto payments. Businesses such as Las Vegas Auto Gallery and American luxury hotels The Kessler Collection signed a deal with BitPay to accept Bitcoin payments.
A recent study by the crypto payments provider revealed that both crypto holders and non-owners show clear interest in crypto payments.
As Cointelegraph reported, as many as 93% of responding crypto users indicated that they would consider making purchases in crypto in the future, while 59% of consumers who have never held crypto are interested in using it to make purchases.